About Us

President & CEO

I am an entrepreneurial leader who loves challenges. My 40 years of experience in the beverage industry in Puerto Rico have led me to build a network of people full of warmth, enthusiasm and passion for business, so I love to continue sharing experiences with the best distributors in various industries on the island. 

I am determined and passionate about music. Playing the saxophone is my inspiration because it requires practice, dedication and perseverance, just like running a business. Music teaches me to listen, improvise and work as a team player, essential skills that I apply in my business leadership.

I love to chart a path to success through strategic decisions. My goal is to lead my team to new ways of doing business. Challenges set our rhythm.

But even more importantly, I work every day to create a joyful work environment, where every team member feels safe and happy. 

I believe in the power of collaboration and that if an environment is positive, amazing results come naturally. And so we form a team ready to push our clients forward!

Managing Director

They call me “la todera”, meaning I just love being involved in every aspect of the business. I just can’t accept less than excellent work for our clients and I will always go the extra mile to make sure they are happy.

I’m so happy to have such a passionate team with me that has the same mindset as I do, together we will give 120% all day, everyday.

Logistics Manager

With an empathetic and cheerful personality I love to leverage my skills to work in a team and achieve exceptional results. I am always one step ahead, anticipating the needs and challenges that may arise in the logistics field. I am a dreamer by nature, always looking for new opportunities and challenging myself to achieve greater goals. Finding creative and efficient solutions to optimize processes and ensure an effective workflow is my day to day.

I am passionate about joining forces and combining individual skills to effectively achieve common goals.

I am excited to work together with the entire team as we build a successful logistics future for our customers!

Executive Assistant

I´m known for being diligent and highly organized. I specialize in providing excellent assistance at management levels.Speed is one of my distinguishing qualities as I can skillfully respond to requests ensuring that everything is done in an efficient and timely manner. This allows me to keep on top of tasks and deadlines, ensuring a smooth workflow. I am thorough in meeting high quality standards in everything I do. My systematic approach facilitates collaboration and meeting established goals.

One thing I love to do is manage LinkedIn and Google My Business for our clients. My knowledge of the latest technology tools allows me to effectively manage internal and external communication. I love contributing to the success of our clients by providing efficient support in all necessary areas.

Marketing Director

I love to collaborate in the search for a brand's identity, so I inject commitment into each strategy. 

I enjoy looking for solutions and alternatives but above all listening to the aspirations, challenges and needs of each client, because the key is good communication.  I believe this results in visualizing, planning and building effective solutions.

In my spare time I love to talk to people and that is why I spend time on it.  I believe that careful listening helps you discover a person's strengths, challenges and skills, a solid foundation for good client relationships. I am excited to grow in this dynamic field and contribute to the success of every brand and why not, have fun on the way to reach every goal!

Paid ads and analytics specialist

With so much work being done at such a fast pace in the company, it’s important that we can track what works and what doesn’t, this is where I come in. I live in tracking these details. For our own business but also for our clients we need to make sure that every penny invested is being used in the best possible way. To me it’s not enough to just create a catchy ad, but it has to be an ad that accomplishes its goal, whether that's to make a sale or generate a lead.

Social Media Manager

Organization is one of my main skills. I am in charge of planning and posting on social media, managing posting schedules and content. My orderly approach allows me to keep track of social media platforms and meet new challenges.

Sincerity is a value I carry with me in my work. I believe in transparency and authenticity in communication. Dedication and hard work are fundamental to me. 

In addition to my role in social media, I enjoy helping others. My goal is to collaborate with other professionals and teams to achieve growth together.

I love continuing to learn and grow in this ever-evolving field, delivering exceptional results for the brands I represent!