How to make a winning sales pitch

Crafting a winning sales pitch is no easy feat, but it can be done with a little hard work and time.

Having a winning sales pitch will determine whether or not your customer will buy from you and is the first impression your customers will get.

This is why it’s crucial to prepare a good sales pitch ahead of time.

What is a sales pitch?

A sales pitch or presentation is a line of talk that a sales rep uses to persuade someone or something with a planned presentation strategy for a product or service to initiate and close a sale.

An effective sales pitch can happen anywhere, either in person or online, through social media, webchats, a phone call, and more. Sales pitches don’t have to be lengthy or wordy to get your point across. However, the more concise and focused it is, the better the pitch.

What is a product pitch?

A product pitch is similar to a sales pitch, except product pitches are specifically focused on a product or service and go into detail on how it works, the specific benefits it will bring to your customers, and more.

A sales pitch can have a very broad focus that a product pitch does not. For example, a sales pitch can explain a company’s wide range of products and services to a potential prospect. In contrast, product pitches can focus on one specific product/ service and its benefits.

How to make a sales pitch

A great sales pitch has these five qualities:

Make it brief

In today’s world, we constantly have so many things competing for our attention, and the average human attention span is ever-shrinking. So the last thing your audience wants is a lengthy spiel of your proposed solution to their problem.

Make it clear

During and after your pitch, your buyer should be able to have a clear understanding of what you’re offering. Do this by being direct and using transparent, understandable language. If they can’t explain shortly and simply what you’re offering and its benefits to a friend or family member, then you may need to reconsider your approach.

Prospects like to see that they aren’t alone in the problems they face, and it’s even better when they can see how your service met their exact specific needs, but for another person.

Giving them this perspective will help them to see why people are interested and add value to your brand.

Describe how your product alleviates their pain points

Your customer base should have an ongoing or one-time need for what you’re offering. Once they realize that they need what you’re offering, this is the best time during the sales process to show them why they should buy from you and not your competition.

Sales reps can do this is by utilizing data points and proven case studies to show that they’re a trusted advisor and seller that will solve a specific pain point they have.

Show your prospect the success they will have when choosing your brand

Make them see how the benefits of using your offered products apply to them in real daily lives.

For example, if you sell cleaning goods, convey how it lessens the time they have to clean and adds to time they could be spending reaching their goals or spending time with their families.

Tips on how to start a sales pitch

A question related to your prospect’s problem and why they should solve it is a great way to engage them in your pitch.

Salespeople may often try to pitch to many different types of buyers, even if their offering doesn’t meet the buyer’s needs, hoping to reach their demanding quota. You and your sales team will see better business success if your elevator pitches are directed towards buyers who need what you’re selling.

Give a clear value proposition to your prospect that highlights the best practices your company follows, like their customer service or its user voice platform. Don’t use empty language to make it sound nice, and make sure your statement focuses on the benefits and the end result.

Every successful sales expert knows how to be themselves when pitching to prospects. A buyer doesn’t want to see you read directly from the script, so it is best to just be authentic in your approach and adjust to whatever changes arise during your talk to keep them interested.

If you’ve met with a specific buyer before, don’t start with your planned greeting. Instead, reference a talking point from a past conversation you have with them. This is going to help you build rapport with your prospects in the future.

What are some successful sales pitch examples?

After getting some tips on how to start your sales pitch, you may wonder how you can implement them. Here are some successful sales pitch examples:

Sales pitch example #1:

Give people something to think about and respond to by asking open-ended, compelling questions at the beginning of the conversation.

You can start with:

Sales pitch example #2:

Keep it short. Write a value statement that summarizes what your business is all about and is easy to remember. It’s good to include a solution to one of the main problems your clients face.

The statement could be something simple like:

  • “Your goals, now available at your fingertips…”
  • “Travel anywhere with the click of a button…”
  • “We build a better website for you..”

Sales pitch example #2:

Be conversational and follow up if it doesn’t go well the first time. It’s ok to practice your script a couple of times. Just don’t forget to include your personality in it.

If your client politely declines your offer, simply offer them your business card and tell them you look forward to the opportunity to gain their business.

For example, say you sell a platform where people can keep track of their goals:

In conclusion, you can make pitching a less awkward, difficult experience by applying these tips and ideas to your technique. Happy selling!

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